I would first wonder about the word "independent".
Does it mean you sale only "mainstream" books.
Or are you also a publisher of genre fiction, but not quite into literary?
Well, it's just an ebook.
I guess you have to agree to give readers what they are looking for.
Maybe you should make it more obvious that you are seller of this or that type of fiction.
Even targeting an age group or gender would help.
As the saying goes,
first the Dread,
so remember to Dream the Descent.
No despair- it is the Decision.